Alexa Pertseva
Wardrobe Consultant
Wardrobe Consultant
I help build thoughtful capsule wardrobes
where structure, color and functionality work together
where structure, color and functionality work together
About me
I work in IT and HR, with more than a decade of experience in project management and working with people
Style has always been a personal passion of mine
Over the years, I’ve been helping friends refine their wardrobes, build cohesive looks and define their personal color palettes
I don’t position myself as a traditional fashion stylist or influencer
Instead, I see my role as a guide — helping you navigate modern trends thoughtfully and build a wardrobe that feels clear, functional and aligned with your life
I bring structure, taste and a strategic mindset to the process
Style has always been a personal passion of mine
Over the years, I’ve been helping friends refine their wardrobes, build cohesive looks and define their personal color palettes
I don’t position myself as a traditional fashion stylist or influencer
Instead, I see my role as a guide — helping you navigate modern trends thoughtfully and build a wardrobe that feels clear, functional and aligned with your life
I bring structure, taste and a strategic mindset to the process
How I See My Role
I don’t position myself as a traditional fashion stylist or influencer
I see myself as a guide —
someone who helps you navigate trends thoughtfully and build a wardrobe that feels structured, calm and aligned with your life
My background in IT and HR gives me a systematic mindset
My passion for style gives me taste and intuition
If this balance resonates with you, we can explore working together
I don’t position myself as a traditional fashion stylist or influencer
I see myself as a guide —
someone who helps you navigate trends thoughtfully and build a wardrobe that feels structured, calm and aligned with your life
My background in IT and HR gives me a systematic mindset
My passion for style gives me taste and intuition
If this balance resonates with you, we can explore working together
My Approach
I see style as a system
-
Understanding your lifestyle and daily needs - Defining a personal color palette
- Balancing functionality and aesthetics
- Thinking in capsules, not in single pieces
- Encouraging conscious, intentional consumption
Working with Your Existing Wardrobe
A wardrobe review allows us to:
-
Identify what truly works - Refine and optimize your storage
- Create a curated resale list
- Clear visual and physical space and prevent unnecessary purchases
When relevant, I support the thoughtful resale of selected items via European platforms like Vinted
The Process
Initial Consultation (Online)
We begin with a thoughtful conversation about your lifestyle, upcoming relocation, personal goals and aesthetic direction
Color & Proportion
We define a refined personal palette and silhouettes that complement your natural lines and daily rhythm
Wardrobe Structure
We build a clear foundation — balancing essential pieces with carefully considered accents
Capsule Curation
Selection of brands aligned with your style and values (COS, Massimo Dutti, Muji, Uniqlo, with the option of investment pieces such as Max Mara)
A curated shopping list follows
A curated shopping list follows
Online Styling Session (Optional)
Guided, collaborative selection and styling recommendations
An in-person format in France will be available once you relocate
An in-person format in France will be available once you relocate
Aesthetic References
My work is inspired by an intelligent European approach to style — clarity, architectural lines, refined fabrics and a calm, balanced color base
Below are a few references that reflect the direction we may explore together
They are not limitations, but a starting point for visual dialogue
Below are a few references that reflect the direction we may explore together
They are not limitations, but a starting point for visual dialogue
Garance Doré
A refined, effortless French perspective on modern femininity
A refined, effortless French perspective on modern femininity
COS
Clean silhouettes, architectural tailoring, structured simplicity
Clean silhouettes, architectural tailoring, structured simplicity
Massimo Dutti
Soft tailoring, natural tones, elevated essentials
Soft tailoring, natural tones, elevated essentials
Muji
Minimal, thoughtful, quietly elegant basics
Minimal, thoughtful, quietly elegant basics
Uniqlo
High-quality foundations and modern wardrobe essentials
High-quality foundations and modern wardrobe essentials
Max Mara
Timeless silhouettes and refined craftsmanship
Timeless silhouettes and refined craftsmanship
Let’s Talk
